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As a success of enterprises within the national boundaries depend on effectiveness and correct marketing, when activity domain of an enterprise develops outside the boundaries, reach to success depends on correct understanding of the foreign market coordinates and adapting proper strategies to manage it. The main challenges of export marketing include choosing proper market and/or countries through marketing research and make decision about how to express marketing mix strategy. The decisiondoi:10.5937/intrev1802073l fatcat:mfjen26slfffxobsgm5dke3gna