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Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta
2016
Binus Business Review
The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennial moms in the formula milk industry as well as the making of perceptual in formula milk industry in Jakarta. The used method was content analysis for the exploratory study whose data were collected through in-depth interviews, cluster analysis and cross tabulation, as well as
doi:10.21512/bbr.v7i3.1517
fatcat:3vg6m4yz2fehdol5jvgiqou2uq