The article attempts to determine the appropriate behavior model for a Russian person in the economic sphere of modern Russian society. Organizational forms of economic culture in any society set a person not only a certain behavior in achieving his/her goals, but also form his/her economic mentality, in which the roots of economic behavior are mainly laid. The market mechanism that underlies various economic systems, both in the West and in the East, is based primarily on an

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... , competent and responsible person. In Russia, when switching to market economic relations, such a person was in short supply, so the state and society need to create conditions for the revival of initiative, independence and responsibility in a Russian person. Such qualities will greatly reveal a person's genetically inherent ability to create. Therefore, the reform of Russian society in all the main spheres of its life in the future can contribute to the emergence and development of new, more advanced properties of the economic mentality of a Russian person. As a result, a model of behavior should be formed that combines the positive elements of foreign models of "economic" and "sociological" human beings, which will not be alien to the natural, historical, social and cultural characteristics of a Russian person.