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Unsupervised Clickstream Clustering for User Behavior Analysis
2016
Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems - CHI '16
Online services are increasingly dependent on user participation. Whether it's online social networks or crowdsourcing services, understanding user behavior is important yet challenging. In this paper, we build an unsupervised system to capture dominating user behaviors from clickstream data (traces of users' click events), and visualize the detected behaviors in an intuitive manner. Our system identifies "clusters" of similar users by partitioning a similarity graph (nodes are users; edges are
doi:10.1145/2858036.2858107
dblp:conf/chi/WangZTZZ16
fatcat:jxx7djf33fettcm2njlkappav4