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In this paper I present findings from an ethnographic study of interaction patterns among members and workers in two Curves® franchises in different locations. Curves® International markets rationalized fitness programs for women. Using a mixed methodology of participant observation, staff interviews, and comparison of facilities' official data, I analyze these patterns in relation to the rules of the Curves® system and the possible factors that contribute to the observable differences acrossdoi:10.1007/s11133-008-9120-2 fatcat:357hfx3q6zhjvcbiiibbno6vpu