Guerrero is a state with tourist infrastructure. But there are still certain coastal areas in Guerrero that require government attention and allow the development of its inhabitants. That is the case of Playa La Barrita, and on the other hand Barra de Potosí. The lack of development of the tourist destinations of these places, which despite the years, still do not reach progress, which allows to raise the quality of life of its inhabitants. The object of study of the present investigation is to

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... know the causes that have not allowed to reach their maximum potential of the tourist destinations of La Barrita and Barra de Potosí. In this sense, the research is descriptive, and was carried out through the application of a 100% instrument from a universe of 55 establishments, with a maximum acceptable error of 5% and a 95% confidence level, which determined that between the reasons why both tourist destinations have not reached their potential, are the lack of services (drinking water, drainage, internet access, solid waste management), and lack of government investment, as well as the approach to The different banking institutions. It is important to approach government institutions, with the inhabitants, businessmen and other providers of tourism services that allow to seek alternatives to improve the supply of services, and in turn reduce ecological damage in the future.