Abstract: This paper is based on research into American magazine accounts of Serbia, as well as on reports on Serbia made by eyewitnesses, American journalists, and humanitarians who visited Serbia. Many of them made a large contribution to the formation of a positive image of Serbia and above all, of the Serbian people. A special emphasis is placed on the discourse and activism of three American women, who were personally and professionally linked to Serbia in the years of the Great War.

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... a Vaka Brown in 1917 considered political commentary a central part of her work, and her commentaries on politics during WWI were especially in demand. Amelia Peabody Tileston was a humanitarian, whose letters are abundant in data on Serbia, its people and soldiers, and the atmosphere at the Salonica Front. Another American who witnessed the ravages of war in the Balkans after WWI was Rose Wilder Lane who was sent to the Balkans by the Red Cross to investigate conditions there. Keywords: First World War, Serbia, America, women, Amanda Peabody Tileston, Demetra Vaka, humanitarian work.