This article contrasts 'mainstream' narrative analysis, and the study of researcher-elicited narrative accounts, with conversation analysis and the study of naturally occurring narratives-in-interaction. Our analysis extends previous conversation analytic and discursive psychological work on storytelling (i.e., how stories get embedded in sequences of talk; the actions storytelling does), by focusing on the location and function of speakers' story formulations and orientations to narrative

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... "I think we should start at the beginning", "You want the full story, or...?", "there's always two sides to every story"). Rather than treating such 'meta-formulations' as partial expressions of a general folk theory of narrative, we examine their action-orientation and the way they are shaped for the occasions of their production; how members' commonsense notions of stories are displayed in the interactional contexts in which they are put to use. The argument is illustrated by a range of brief examples from mundane conversation, police interrogation, and neighbour dispute mediation.