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How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research
Journal of the AIS
We believe IS researchers can and should do a better of job of improving (assuring) the validity of their findings by minimizing nonresponse error. To demonstrate that there is, in fact, a problem, we first present the response rates reported in six well-regarded IS journals and summarize how nonresponse error was estimated and handled in published IS research. To illustrate how nonresponse error may bias findings in IS research, we calculate its impact on confidence intervals. Afterdoi:10.17705/1jais.00093 fatcat:tlatgembvvbm5mfgm5rytt66mu