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Lecture Notes in Computer Science
Organizations conducting Electronic Commerce (e-commerce) can greatly benefit from the insight that data mining of transactional and clickstream data provides. Such insight helps not only to improve the electronic channel (e.g., a web site), but it is also a learning vehicle for the bigger organization conducting business at brick-and-mortar stores. The e-commerce site serves as an early alert system for emerging patterns and a laboratory for experimentation. For successful data mining, severaldoi:10.1007/3-540-45357-1_2 fatcat:2ryvaagw3zf2bmyz7t4dwsymiq