A Case Study of Business Correspondence English Curriculum Standard Development under the Guidance of ESP Theories

2017 American Research Journal of English and Literature  
Business Correspondence is an indispensable communication tool in international business. Combining professional knowledge of foreign trade with English language skills, the course, Business Corresspondance English aims to foster students' English communication skills for doing foreign trade. According to a follow-up survey on graduates majoring in International Trade, Business English, Secretary of Foreign Affairs, Marketing, etc., Business Correspondence English is one of the most practical
more » ... urses for their work after graduation. Therefore, it is self-evident that the development of this course has played an important role in nurturing relevant talents. However, we found a worrying problem from the survey on graduates and the interviews with enterprises: almost all respondents think that, to a certain degree, what they have learnd from the course, business correspondence teaching does not fit in with real-life use, which has more or less affected graduates' job adaptability. Therefore, curriculum-relevant reform is imperative, among which research on curriculum standards has vital significance to promote the reform of higher vocational education. According to China National Knowledge Infrastructure (CNKI) full-text database, researches on business correspondence mainly focus on the language (vocabulary, pragmatics, and translation), style (writing skills and principles), and teaching (pedagogy, textbook, teaching situation and problems at present, teaching reform), etc; few touches upon curriculum standard (only 2 articles published between 2009 and 2015). Therefore, this paper focuses on the construction of curriculum standard , and puts forward some suggestions based on related ESP theories and curriculum standard development practices of Business Correspondence English. Definitions of Curriculum Standards Curriculum standard refers to the overall design for a particular course. Acording to the definition in Education Dictionary (Gu Mingyuan, Vol. I) , curriculum standard is an outlining document that determines the level and structure of a course during a certain learning period (Zhong J. Z, & Li G. X. 2012:7-9). Based on all kinds of literatures, curriculum standard is the specific description of expected course learning achievement, and specific indicator of course teaching quality. It is the basis and guideline for course management, teaching content and textbook compilation, teaching and learning methods, evaluation and examination.
doi:10.21694/2378-9026.16011 fatcat:6sy64tylzjgh7llldi2lppf4kq