Corporate Social Responsibility Practices In The Australian Consumer Goods Industry: Preliminary Findings

Tracy Morgan, Gayle C. Avery
2011 Journal of Diversity Management  
The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results include that definitions adopted describe what is actually happening as opposed to what should happen; the identity and legitimacy of stakeholder groups is open to question; the focus tends to be tactical rather than strategic; and the
more » ... c; and the motivation to adopt CSR at the organisational level is difficult to identify.
doi:10.19030/jdm.v3i2.4985 fatcat:sce6dwqetzaqzmd6yb73p4izkm