Analysis of External Links of video using Association Rule Mining

Pooja D.
2015 International Journal on Recent and Innovation Trends in Computing and Communication  
Now a days, to increase the popularity of video sharing site they provide a external link, so that their video or audio content can be embedded into external website. User can copy that URL of that embedded link & post on their own blog or website. In this paper our intension is to increase the popularity & measure the quantification. We provide the measurement & analysis on this external link. With the results collected from two major video sharing site like You tube & Youku we observed that
more » ... ese links have an various impact on popularity. Videos that have been uploaded for ten months in Youku, around 20% of views can come from external links. Next, we analyzed that correlation between internal & external link. Another observation is Youku has comparatively more impact than You tube.
doi:10.17762/ijritcc2321-8169.150262 fatcat:tw7rkgznzjhhhg7l24eijgp3ce