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Now a days, to increase the popularity of video sharing site they provide a external link, so that their video or audio content can be embedded into external website. User can copy that URL of that embedded link & post on their own blog or website. In this paper our intension is to increase the popularity & measure the quantification. We provide the measurement & analysis on this external link. With the results collected from two major video sharing site like You tube & Youku we observed thatdoi:10.17762/ijritcc2321-8169.150262 fatcat:tw7rkgznzjhhhg7l24eijgp3ce