To have an economically sustainable, inclusive, and fairer business and publishing model, we need to look outside the existing systems. What would it look like if scholars were the at the helm of the scholarly publishing ecosystem? How could we shift towards a community-lead or -owned model? What's needed to provide trust and cooperation amongst different stakeholders? How might we fairly recognize and compensate each participant within the publishing ecosystem? What infrastructural and

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... gical tools would we need and how can these tools help support new economic models? These questions -and more! -were addressed in this discussion panel as part of Open Publishing Fest 2021, motivated by the recent Commonplace series Business of Knowing in addition to its reception and discussion on Twitter and in the articles' margins. -> Keep the conversation going by annotating the transcript below!