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Operational Excellence as the Main Customer Value: Information Technology Vendors Perspective
2019
Business Systems Research
Background: Information technology (IT) requires substantial investments from enterprises to build competitive capabilities. IT products are supposed to provide value to customers and to increase the competitiveness of enterprises. Vendors of IT products should take the competitive strategy and value creation for enterprise buyers into account. Objectives: This article takes the perspective of IT vendors (ITVs) and attempts to answer the research questions "What types of customer value do ITVs
doi:10.2478/bsrj-2019-0002
fatcat:4eddwg6tmjhplp2w7xebhpivq4