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Determining Intention to Use Smartphone Banking Application among Millennial Cohort in Malaysia
2020
International Journal of Management and Sustainability
Article History Keywords Smartphone Banking apps TAM PLS-SEM Millennials Malaysia. The numbers of smartphone banking applications have risen over the years. Gaining popularity of smartphone banking apps resulted in many millennials switching from internet banking to mobile banking apps. The purpose of this study is to determine the factors that influence millennials" behavioral intention to use smartphone banking applications. The research framework is developed base on the technology
doi:10.18488/journal.11.2020.91.43.53
fatcat:dujvtox2tfej5al233fgeb23be