Agritourist Motivations: The Case of Turkey

Savas Artuger, Hakan Kendir
2013 International Journal of Business and Management  
The aim of this study is to determine what motivated agritourists of Turkish origin to participate in agritourism in Turkey. In line with this target a survey has been carried out with 196 Turkish agritourists who participated in agritourism in Turkey. Agritourist motivation scale was used as a tool to collect data for the application and an online survey link was dispatched to the e-mail addresses of the agritourists to be filled between January and March of 2013. Arithmetical average,
more » ... deviation, factor analysis and reliability analysis were used in the study. The results of the study revealed that Turkish agritourists had participated in agritourism for reasons such as to enjoy scenery, life and mental relaxation. In other words agritourists participated in agritourism in order to relax physically or mentally and be in touch with nature.
doi:10.5539/ijbm.v8n21p63 fatcat:e7zxce7xafeevfnbdcib2w4j3y