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A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SPENDING BEHAVIOR TOWARDS E-COMMERCE
2021
Advanced International Journal of Business Entrepreneurship and SMEs
As the covid-19 positive rate keeps increasing, the Indonesian government established a large-scale social restriction, or Pembatasan Sosial Berskala Besar (PSBB) to reduce the virus spread. At the same time e-commerce use is rapidly increasing, offering convenience to customers. With the existence of e-commerce, there is no need for physical contact. The objective of this paper is to determine the relationship between online spending and e-commerce use during a pandemic. The data used for this
doi:10.35631/aijbes.39013
fatcat:5t4ixltcdzg3npgzmwtxq4zgou