Consumers' Internet Shopping Decision toward Fashion Apparels and Its Impact on Satisfaction in Bangladesh

Lutfar Rahman, Malaysia University of Science and Technology, Afzal Hossain, Moynul Hasan, College of Business Administration, International University of Business Agriculture and Technology, Dhaka, Bangladesh, Department of Marketing, Comilla University, Comilla, Bangladesh, Department of Marketing, Comilla University, Comilla, Bangladesh
2018 Business Ethics and Leadership  
This paper aims to analyze the consumers' internet shopping decision toward fashion apparels and its impact on satisfaction in Bangladesh. This paper adopts the quantitative analysis of possible factors that may affect consumers' internet shopping decision of fashion apparels and its impact on satisfaction. By using convenient sampling method, the data has been collected from 200 respondents. Data are analyzed using frequency & regression analysis. From the results of regression analysis, this
more » ... ion analysis, this research is found that security, delivery, product availability, and product variety as the important factors, which significantly influence consumers' internet shopping decision of fashion apparels. This study revealed that internet shopping decision of fashion apparels as the vital factor, which significantly affects consumers' satisfaction on fashion apparels. This paper may be added to these internet shopping focuses on fashion apparels. Internet functioning fashion apparels organization can be promoted recognizing persuasive factors of internet shopping decision and satisfaction on fashion apparels. It can aid internet shopping decision of fashion apparels and satisfaction on fashion apparels excellence along with numerous apparels offer to virtual consumers through the internet. This exploration will be created awareness among e-business practicing fashion apparels firms, academicians, researchers, and virtual fashion apparels shoppers.
doi:10.21272/bel.2(4).74-82.2018 fatcat:s7pj7gyoaffuhlaivkshdqo6yq