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Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products
1999
South African Journal of Economic and Management Sciences
This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings
doi:10.4102/sajems.v2i3.2585
fatcat:zups5lusi5dktdozma5yzsmb7e