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The results of interviews suggest that majority of the cut flowers' consumers has favourite kind of flower, among which most frequently pointed one was the rose. More than half of the interviewed favour the uniform colour of cut flowers and red colour was the most favourite one. The subtle smell of flowers was the most preferable one but the intensive fragrance was favoured for more consumers than odourless flowers. The data from selected florists' confirm the information from interviews – indoaj:2edbb385973744fbbe838d47f97b7ace fatcat:b642g5gdurh6lpzlf3rmyxgt2q