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AN EYE TRACKER ANALYSIS OF THE INFLUENCE OF APPLICANT ATTRACTIVENESS ON EMPLOYEE RECRUITMENT PROCESS: A NEUROMARKETING STUDY
2017
Ecoforum
Tourism sector is one of the largest service sectors in the world economy both in terms of revenues and the numbers of tourists involved. One of the structural problems in the Turkish tourism industry is the high level of labour turnover. This study aims to explore the role and influence of attractiveness/attractivity on the recruitment process in the tourism and hospitality sectors. The study particularly aims to measure the influence of attractiveness on the selection of job candidates by
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