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In this article, I analyse how a celebrity can perform cultural critique and feminist activism using her Instagram account and online book club. The celebrity in question is British film star Emma Watson, famous for playing Hermione Granger in the Harry Potter franchise. Watson is performing her activism on gender equality and cultural critique by recommending feminist literature. This study undertakes an analysis of Watson's presentations of self on Instagram and in her letters in the Ourdoi:10.7146/mediekultur.v34i65.104842 fatcat:fpremw36wzcmjanrtohj7qykme