The article focuses on masculine consumption patterns and the production and dyeing of textiles in rural Finland in the early nineteenth century. It maintains that the rural consumption of textiles as well as individual choices and tastes evolved, and our selected examples of males' wardrobes demonstrate that contemporary styles were followed. The article targets an era that can be regarded as a watershed: this was a time when mass production was in its infancy and craft production and

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... iciency were still relevant to household economies. As the wealth of certain groups, particularly landed peasantry, increased, they began among other things to purchase and wear clothes dyed with imported dyes such as indigo. The presence of blue garments in the wardrobes of the common people testifies to a change that took place in rural Finland. This change is evident especially in our analysis of probate inventories of the male inhabitants. Variety of documents on artisanship, the textile and dyeing industry and the import of indigo dye to Finland provide further evidence. The research thus contributes to the discussion on changing consumption patterns among the rural inhabitants in a country that is usually seen as one to which industrialisation came late.