MOTIVATIONAL SEGMENTATION OF THE GASTRONOMIC TOURIST IN THE CITY OF CÓRDOBA (SPAIN)

Javier JIMÉNEZ-BELTRÁN, University of Cordoba, Faculty of Law and Business and Economic Sciences, Department of Applied Economics, Carol JARA-ALBA, Jaime ROLDAN NOGUERAS, Gema GOMEZ-CASERO, c/ Puerta Nueva s/n 14002 Cordoba, Spain, Casa Grande University, Department of Research, Guayaquil 090613, Ecuador, University of Cordoba, Faculty of Law and Business and Economic Sciences, Department of Applied Economics; c/ Puerta Nueva s/n 14002 Cordoba, Spain, University of Cordoba, Faculty of Law and Business and Economic Sciences, Department of Applied Economics; c/ Puerta Nueva s/n 14002 Cordoba, Spain
2019 Geo Journal of Tourism and Geosites  
The objective is to analyze the motivations of tourists who visit a city with a rich cultural heritage, both architectural and culinary. Based on these motivations, segmentation is carried out. Regarding the methodology, after a factorial analysis and taking the extracted motivational dimensions as reference, the multivariate technique of grouping the cases was used, obtaining four clusters. Findings show that tourists of Córdoba are attracted to gastronomic features in addition to
more » ... ion to architectural heritage, together forming a cultural product that is highly valued. The article also analyzes neophilia and neophobia.
doi:10.30892/gtg.26316-404 fatcat:qhhjrvd7zzcd3ptikjdolqypmu