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Analyzing and Testing Viewability Methods in an Advertising Network
2020
IEEE Access
Many of the current online businesses base completely their revenue models in earnings from online advertisement. A problematic fact is that according to recent studies more than half of display ads are not being detected as viewable. The International Advertising Bureau (IAB) has defined a viewable impression as an impression that at least 50% of its pixels are rendered in the viewport during at least one continuous second. Although there is agreement on this definition for measuring viewable
doi:10.1109/access.2020.3005478
fatcat:6x537tivxzbc3eren34zsrxglm