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Signo y Pensamiento
Audience fragmentation has become a recurrent theoretical framework in the early 21 Century, used mainly to depict the new complex and dynamic relationships established between media and consumers. However, some academic studies have been published which expand on the meanings and implications of the so called fragmentation from the audience perspective. This paper is based on empirical research undertaken in Colombia, among young people (17-24 year-olds) who live in the ten most importantdoi:10.11144/javeriana.syp36-70.idaf fatcat:il24ejouuvdbpgtxysa4t7z3g4