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How Do People Resolve Conflict Between Implicit and Explicit Attitudes? How do implicit attitudes influence behavior when they are in conflict with explicit attitudes? In Study 1, smokers' negative implicit attitudes and positive explicit attitudes towards smoking were activated. Then emotions were measured. The stronger the negative implicit attitudes that the smokers held, the stronger the conflict experienced. Study 2 showed that cognitive capacity allows for this conflict, as positivedoi:10.2478/v10059-011-0006-x fatcat:wr6khl5bvfealjqblwu3xdy3lm