How Metaphores Help Cultivating The Web [article]

Anna Jobin, Malte Ziewitz
2018 Zenodo  
Tomatoes, grapes, and bread can be 'organic.' But search results? Anna Jobin and Malte Ziewitz wonder about the currency of agricultural metaphors in web search and show how they do different work for different users.
doi:10.5281/zenodo.1189310 fatcat:iaxuxadbmfbmfhkenckqq2wd7m