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Cyber-Security Culture towards Digital Marketing Communications among Small and Medium-Sized (SME) Entrepreneurs
2021
Asian Culture and History
Cybersecurity is a multidisciplinary field of study that focuses on preserving and protecting data and information from a wide range of threats and dangers. This study presents a cyber-security culture for assessing the knowledge, attitude and practice towards digital marketing communications among small and medium-sized entrepreneurs. The objectives of this study were to identify the knowledge, attitudes, and practices of cyber-security culture toward digital marketing communications among
doi:10.5539/ach.v13n2p20
fatcat:xg3xak27ejhnxaci3wosqlqepy