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Recent efforts to develop a universal view of complex networks have created both excitement and confusion about the way in which knowledge of network structure can be used to understand, control, or design system behavior. This paper offers perspective on the emerging field of "network science" in three ways. First, it briefly summarizes the origins, methodological approaches, and most celebrated contributions within this increasingly popular field. Second, it contrasts the predominantdoi:10.1287/opre.1080.0606 fatcat:y4jnyegc3ndwfosdxy7b7dvnaa