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Counting has always been one of the most important operations for human beings. Naturally, it is inherent in economics and business. We count with the unique arithmetic, which humans have used for millennia. However, over time, the most inquisitive thinkers have questioned the validity of standard arithmetic in certain settings. It started in ancient Greece with the famous philosopher Zeno of Elea, who elaborated a number of paradoxes questioning popular knowledge. Millennia later, the famousdoi:10.4236/am.2017.82011 fatcat:vgdvkwjkefacliwdnt3ewpvswi