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This study examined the direct effect of individual variables (self-esteem, creative self-efficacy, intrinsic motivation and extrinsic motivation) on the Research and Development (R&D) engineers' creativity. The data were analysed based on questionnaires returned by 130 R&D engineers attached to fifteen Electrical and Electronic (E&E) firms with R&D department in Penang, Malaysia. The convenience sampling method was employed in getting the samples. The results posited that all individualdoi:10.4236/ce.2012.37b002 fatcat:kc7tvf6qgjgilhq2qig74bkpea