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Influenced by many factors, enterprise marketing capability is essential for improving the enterprise marketing competitiveness and its sustainable development. By studying the factors comprehensively and effectively, the enterprise can better recognize their marketing capability and the direction of improvement. This paper studies and analyzes the enterprise marketing capability measure methods and proposes a new one based on fuzzy multi-attribute analysis model. This model recognizes thedoi:10.14257/ijunesst.2014.7.6.29 fatcat:gxm5y7zakzf3ncr7zzizp2if7u