Steps to Internet Adoption Success: a study of four small regional organisations

Aileen Cater-Steel, Shelly Grist
2004 Australasian Journal of Information Systems  
In response to concerns about the reluctance of Australian small business to embrace e-commerce, this study describes the steps taken by four small regional organisations to establish web sites and enter into e-commerce. As well as mapping the actual adoption steps to models of e-commerce adoption, recommendations are made to guide small business through initial web site development. This study suggests that when adopting internet technologies, small organisations needs to focus on sound
more » ... cus on sound business objectives, plan for an evolutionary approach, and recognise the value of adapting a traditional systems development life cycle approach to web site development.
doi:10.3127/ajis.v11i2.114 fatcat:nvhjpgssxvafbh4nztgx2e736e