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This paper describes how the Copenhagen University College of Engineering (IHK), in our continuing effort to innovate the engineering study programs, have introduced strong industrial design elements in the 210 ECTS Bachelor of Mechanical Engineering program as well as the 30 ECTS International Design Semester and the 10 ECTS Summer School in International Design and Development. The paper describes how implementation of novel industrial design subject areas requires the creation of newfatcat:ez74aogwvbfahkcmxojgkzvzne