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Territories and respective political agents recognize now the importance of being attractive, not only because of tourism, but also because this is an important feature to attract investment and even new residents. Based on this evolution, the concept of territory branding has been developed, with rankings like the Portugal City Brand measuring it. With the objective of explaining the most important conditions for territories to attain higher city branding and based on a large dataset, a factordoi:10.3390/su11143959 fatcat:xflnicqlezexhbyge22hichhyq