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There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences. Previous studies show that improved computational power significantly advances granular audience targeting capabilities. This study investigates and classifies various machine learning techniques that are used to enhance targeted online advertising. Twenty-three machine learning-based online targeted advertising strategies are identifieddoi:10.1016/j.icte.2020.04.012 fatcat:5qnbssw625chhfeeqkwzkgcjxm