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<p>Empirical studies of the determinants of the ratings of new television series have focused almost exclusively on factors known after a decision has been made to broadcast the series. The current study directly addresses this gap in the literature. Specifically, we first develop a parsimonious model to predict the audience size of new television series. We then test our model on a sample of 116 hour-long, scripted television series that debuted on one of the four major US television networksdoi:10.5539/ijel.v6n5p1 fatcat:m3eobw3glzgp3es4xe3m4c7seq