Involvement in Video Material: Concept Mapping

Nele Van den Ende, Jettie Hoonhout, Lydia Meesters
2008 unpublished
Involvement is an important mediating factor in judgements concerning user experience. Concept mapping was used to further understand and define the construct of involvement within the context of watching television.
doi:10.14236/ewic/hci2008.58 fatcat:tlag2amsq5bldiksebydsevmwu