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<p>This research aims to determine the significance of the variables influence the product quality, service quality and trust of the customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. This study uses primary data with questioner and secondary data. The population in this study are all savings customers at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. The sampling technique used was purposive sampling and accidental sampling. </p><p>The analysis modeldoi:10.32497/keunis.v8i1.2132 fatcat:pedy2lz5tfhwtk3ae5j2onv3ya