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This study aims to determine and analyze the effect of service quality and patient satisfaction on X Tuban clinical image. Sampling is done by simple random sampling. The number of samples determined was 92 samples. The data used are primary data and secondary data. The analytical method used to determine the effect of service quality and patient satisfaction on the X Tuban Clinic image is multiple linear regression with the Ordinary Least Square (OLS) method. Before a regression is carrieddoi:10.33366/jc.v8i2.1778 fatcat:luseusw3rjd6ndy4so7byuk3ke