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Global markets have increased the plethora of options available to Indian consumers. With the clear shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian consumers are still not as heavily impacted by the obesity epidemic like some other developed nationsthere is a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was to identify these key lifestyle trends that have emerged over thedoi:10.1001/jama.1932.02730330038012 fatcat:n6jxpzsxbjgwhojcakpps4co2e