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Robot design approach can be classified into two: biologically inspired versus functionally designed. This study explored the effect of robot design types on product evaluation, product usefulness, and purchase intention. In the experiment, we compared a group of functionally designed robots having single functions with a biologically inspired robot having multifarious functions. The results showed that participants evaluated the functionally designed robot more positively than the biologicallydoi:10.14257/astl.2016.129.19 fatcat:5fwkngs77fa6botefz36vrxvta