Appearance and Content Assessment of Printed Books for the Age Groups A and B with Emphasis on Guilford's Creativity Components

Marzieh Karamizadeh Zavareh, Mitra Pashootanizadeh, Ahmad Abedi
2019 کتابداری و اطلاع‌رسانی  
Objective: The aim is to conduct appearance and content assessment of printed books for the age groups A and B, with emphasis on the components of Guilford creativity. These components consist of fluidity, flexibility, originality, and expansion. However, other criteria for book evaluation (not related to creativity) are considered in this study for evaluating the content and appearance of these books. Methodology: This is a descriptive research conducted by survey method and it is of applied
more » ... it is of applied type. The statistical population of the research includes Persian stories for the age groups A and B in the form of printed books and the research sample was selected from the popular books in Iran printed between 2011 and 2016. The data gathering tool is a researcher-made checklist whose validity has been verified. In this research, content analysis method was used to study the formal and content criteria in 55 bestselling printed children's books. Bestselling, as a factor was considered since the books which consisted in this category, were lucky to be accessible for the audience more than others. This research sample may show the creativity component rate in the large portion of the children's books market and identify their characteristics. In this research, bestselling books in each year and each age group (A and B) are determined by threshold. Statistical data about the number of copies of each book publishing were gathered from Khanehe Ketabe. Findings: The results showed that among formal and content features in all components of creativity (fluidity, flexibility, originality and expansion), content features are more followed and applied in the reviewed books compared to formal features. However, for these age groups, visual features can attract readers more than anything else. Among the four components, the expansion component with an average rating of 3.62 was used more than other components in the sampled books. Most of the books (42.8 percent) were pu [...]
doi:10.30481/ijlis.2019.173441.1520 doaj:cd0999c3abae41f6b30e07817779ad34 fatcat:ovn2djxybbem3ftn5m2v7fnac4