Social media and CSR – systematic literature review

Monika Jedynak
2020 Zarządzanie Mediami  
Currently, social media are increasingly used by enterprises to achieve various goals, including those related to Corporate Social Responsibility (CSR). Th e article analyzes the occurrence of social media and CSR issues in peer-reviewed scientifi c publications. Th e following research questions were formulated: 1) Is there a research gap in the thematic area? 2) Is there a trend when it comes to publication time on a given topic? 3) Which scientifi c journals publish articles on social media
more » ... es on social media and CSR? 4), Which countries do authors undertaking social media and CSR issues mostly come from? 5) What research interests are pursued by authors of articles related to social media and CSR issues? Th e basic research method was a systematic review of literature. Th e selection of the analyzed texts was based on EBSCO, ProQuest, JSTOR and Google Scholar databases. Bibliometric and contextual analysis have enabled the following conclusions to be drawn: 1) the issues of social media and CSR are present in peer-reviewed scientifi c publications, 2) a small number of publications is associated with a relatively short period of time in which publications appeared, but an upward trend can be observed, 3) the authors who undertake the analyzed issues come from various countries, mostly from the USA 5) Social media and CSR are the subject of research in numerous research areas. Following a systematic literature review, proposals for future research directions were also formulated.
doi:10.4467/23540214zm.20.033.12051 fatcat:z62f7jusljeilg5wys2qs4maq4