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Purposes: This study discusses explaining about Muslim consumers in using maqoshid based on shariah.Design/Methodology/Approach: this study uses a type of qualitative research based on the literature study.Findings: The results of this study indicate that the benefits obtained from buying goods and services obtained with sincere intentions for worship will produce the goal of mashlahah that can be realized with halal activities. Islam has allowed its people to produce lawful things to producedoi:10.29240/alfalah.v4i2.933 fatcat:vzkwsael6rc5lg2wxrbqg27qe4