ANALYSIS OF POT MEETS POP'S MARKETING STRATEGY WITH PERCEPTUAL MAPPING APPROACH: A STUDY ON MEN'S JEANS CONSUMERS IN JAKARTA

R. Alfisyahr, H. Pamungkas
2018 Russian Journal of Agricultural and Socio-Economic Sciences  
This study aimed to explain the customer perception on male jeans market and use the data from the research to formulate marketing strategy for Pot Meets Pop jeans brand in order to compete with its competitors in especially in Jakarta. The type of this study is descriptive research with quantitative approach. Data were gathered from a survey of 150 male respondents aged between 17-40 in Jakarta. The sampling technique for this research was using convenience sampling and the data collecting
more » ... data collecting method by distributing offline questionnaire. Data analysis used descriptive analysis and multidimensional scalling (MDS).
doi:10.18551/rjoas.2018-09.46 fatcat:oqyclaomarhsffz65yuefow4mm