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This research addresses creative economy, wherein creative industries are deemed amongst the economy's most dynamic sectors and are characterized as being those that highly prize intellectual capital, invest in technology and innovation. Collectively, these in turn offer individuals, businesses and cities opportunities to generate economic growth and development. The study herein presented sought to examine the application of creative economy at information technology companies. To this effect,doi:10.7444/fsrj.v6i1.146 fatcat:vxqnxbggknfsbd44xh3aafduzi