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The book analyzes Yugoslav youth press in the 1960s and 1970s through the conceptual lens of alternative media, originating in Western media studies. Three Yugoslav peculiarities informed the development of this media genre: self-management doctrine, introduction of market elements into economy, and decentralization of the federation. By comparing the youth media outlets in the republican centers of Belgrade, Zagreb and Ljubljana, the author points out the crucial role of youth press in 1968doi:10.22029/ko.2018.206 fatcat:tuuff7qxwjbdtjv24ci7h6sp7u